20 Things That Happened In The ‘70s That You Totally Forgot About

By Sophia Maddox | March 6, 2024

The Comings and Goings of Big Collars

The 1970s were a vibrant and transformative decade that saw significant worldwide cultural, political, and social changes. Marked by diverse music genres like disco, rock, and punk, the '70s saw the flourishing of artistic expressions and counterculture movements. It was an era when individuals embraced personal freedom and challenging societal norms. At the forefront of social change were the Civil Rights Movement and gender equality. Politically, the period was marked by the end of the Vietnam War and the Watergate scandal, both of which led to widespread skepticism toward authority and government institutions.

Notwithstanding all of the political and social strife, the era also witnessed the rise of environmentalism and a growing awareness of the need for sustainable practices. Economic contributors like the oil crisis and high inflation influenced global trade and led to increased economic instability. Despite all of these momentous changes, the '70s also enjoyed an uptick in technology and product development, and we're going to look at all of right here. From pop culture trends to groundbreaking technology, the '70s had it all.


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The 1970s was a decade known for its iconic fashion trends, one of which was big collars like the ones John Travolta donned in "Saturday Night Fever." These exaggerated collars were popular among both men and women, adding a touch of drama to any outfit. Big collars were often seen on shirts, blouses, and even dresses, serving as a bold statement piece.

These collars would extend well beyond the traditional collar size, framing the wearer's face and drawing attention to their neckline. Whether in vibrant colors or unique patterns or adorned with ruffles, big collars were a quintessential fashion choice of the '70s. They symbolized the era's love for individuality and self-expression. They’ve been in and out of fashion a few times since the '70s onset of this fashion trend.

Man’s Best Friend: The Pet Rock

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The Pet Rock fad of the 1970s was a simple yet humorous concept that captured the attention and fascination of people around the world. A trend like others we know today, the Pet Rock was marketed as the ideal pet. Essentially, rocks were packaged in carrying crates with silly instructions about how to care for them. Despite being just an ordinary rock, they became incredibly popular, selling millions of units just like many of the ridiculous trends of decades since.

The Pet Rock craze captured the spirit of the '70s. It provided a quippy commentary on the absurdity of consumerism, people's desire for companionship, and the quickness with which Americans cling to trends. Most of all, though, it provided a lighthearted escape from the complex issues of the time.