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Uncategorized | December 13, 2018

1930's weight gain ad recommends beer

Source: Pinterest

Oh how times have greatly changed. Back in the 1930s, society's perception of beauty was for women to have a few extra pounds on them. Thin women were looked as scrawny, weak, and nervous. Think of Olive Oil from Popeye. See what I mean?  And the best way recommended to women for adding extra pounds was to drink lots of beer. According to this ad, that's what doctors prescribed for putting on an extra 5-15 lbs in just a few weeks. But then again, this was the same era where they also had ads with doctors recommending smoking cigarettes. Though prescribing beer seems insane, hops, which are are found in beer, has been used in herbal medicine since before the 1500s.

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Harmon Leon

Writer

Harmon Leon is an award-winning journalist, filmmaker, comedian and the author of the book Meet the Deplorables... - and you can find his other work in Vice, The Observer, The Nation, Esquire and Wired.