Opinion

Anheuser-Busch Gets Bad News In Earnings Report

By Bo Beard | May 31, 2024

Sales volume

Bud Light's collaboration with transgender activist Dylan Mulvaney led to a controversy impacting the brand and Anheuser-Busch InBev's sales in the first quarter. 
 

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Although AB InBev reported a 2.6 percent rise in global revenue for the quarter, the figures demonstrate a steadfast stance from American consumers, reflected in a 9.1 percent decline in revenue within the United States. 

Global revenue

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The company saw a significant decline in sales volume in North America.