A Brief History Of Cereal Monsters: Count Chocula Has A First Name
By | September 26, 2019
How do you get kids to eat their breakfasts? You scare them, of course. Not with fear-mongering, threats, or frightening nutritional information, but with monster cereal. With the Halloween season fast approaching, let's look at how cereal manufacturers decided that kids needed a good scare in the morning as part of a well-balanced breakfast.
It was the '70s, Obviously
It all started in the 1970s, when marketing sugar-laden products directly to children was all the rage, and so were monsters. The Munsters was a hit TV show that '70s kids grew up on. They also had a steady diet of monster movies, starring Godzilla, Frankenstein, Mothra, and The Creature from the Black Lagoon. More than dinosaurs, superheroes, and baby dolls, the kids of that decade clamored for monsters.