A Brief History Of Cereal Monsters: Count Chocula Has A First Name

By | September 26, 2019

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Count Chocula and Franken Berry and Boo Berry are treats of old, and there is only one time of the year to get them. Source: (Rene Johnston/Toronto Star via Getty Images)

How do you get kids to eat their breakfasts? You scare them, of course. Not with fear-mongering, threats, or frightening nutritional information, but with monster cereal. With the Halloween season fast approaching, let's look at how cereal manufacturers decided that kids needed a good scare in the morning as part of a well-balanced breakfast. 

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Riding on the popularity of monsters in pop culture, like Herman Munster, cereal manufacturers created monster-themed cereals. Source: (atlasobscura.com)

It was the '70s, Obviously

It all started in the 1970s, when marketing sugar-laden products directly to children was all the rage, and so were monsters. The Munsters was a hit TV show that '70s kids grew up on. They also had a steady diet of monster movies, starring Godzilla, Frankenstein, Mothra, and The Creature from the Black Lagoon. More than dinosaurs, superheroes, and baby dolls, the kids of that decade clamored for monsters.