Che Guevara Photo: The Iconic Image Explained

By Grace Taylor
Guerrillero Heroico. (Wikipedia Commons)

Taken on March 5, 1960 in Havana, Cuba by photographer Alberto Korda, this famous photo of Latin American revolutionary Che Guevara is one of the most unavoidable photos in pop culture and human history. Titled Guerillero Heroico, you've undoubtedly seen Che Guevara's photo on mugs, t-shirts, purses, posters, magnets, and perhaps even painted on the sides of buildings. But just who is this Che Guevara character, and why is his face all over the place?

Che Guevara was an Argentine Communist revolutionary who was most notable for helping Fidel Castro take Cuba from the brutal dictator Fulgencio Batista and restructure the nation into a socialist republic. Che's legacy is a complicated one, and your opinion of whether or not he was a good person probably depends on what country you live in. In America, for example, there are two Ches: The idealist leader who fought for human rights and stands as a symbol of progressive social revolution, and the mass-murdering psychopath whose cruelty barely overshadowed his half-baked notions of foreign policy and the economy. It's all very sticky.