Costco's New Membership Program Is Met with Backlash

By Mike Fishmore | May 20, 2024

New system

Costco is introducing technology to limit non-members from shopping at its stores due to an increase in shared memberships. 
 

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The company is testing a new system where members will have to scan their cards at the store entrance, aiming to streamline the entry and checkout processes.
 

Prior to shopping

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Costco wrote in a statement, “This test is to match members to their cards at the door prior to shopping for an improved member experience."