Nike Faces Backlash After Olympic Uniform Reveal

By Daniel Walker | April 17, 2024

Nike's latest technology

After the Nike Air event in Paris, individuals took to social media to express their opinions on the Olympic track and field uniforms that were unveiled. Nike provided a glimpse of the upcoming Olympic uniforms last week, offering a preview of the attire to be used during the summer games. 
 

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The event not only served as a platform to showcase Nike's latest technology but also reignited a conversation about the contentious decisions made for female professional athletes, particularly in track and field.
 

Track and field attire

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At the event, Nike showcased uniforms for both men and women across various sports. The track and field attire drew significant interest, particularly the women's outfit with a high hip cut bodysuit, while the men's uniform included mid-thigh compression shorts and a tank top.