Seeing Double: A Look Back at Wrigley’s Doublemint Twins
September 19, 2018|
Jean Sagal, Liz Sagal (Photo by The LIFE Picture Collection/Getty Images)
The Wrigley Company, a chewing gum manufacturer, introduced its “double strength” peppermint gum, with twice the flavor, in 1914. The advertising department quickly capitalized on the word “double” by including twins as their spokespeople. Beginning in 1939, Wrigley introduced their Doublemint twins, but they used drawings of twins to illustrate the concept of “double”. But starting in 1959, they hired twin models to appear in their print ads and commercials. Let’s take a look at some of the more memorable Doublemint Twins.