The Weird History Of Babies In Advertising

By Wynne Flint
An advertisement for Hoyt’s Cologne, 1862.

It's no secret that babies are popular. As a species, we have about 258 of them every minute, so if we weren't designed to find their squishy little faces adorable enough to withstand their relentless screaming, the situation would get intolerable in approximately three seconds. Given this natural inclination, it's not surprising that once advertising hit its heyday in the 1800s, babies started cropping up faster than a Wiggles concert at Legoland.