“When It Rains, It Pours”: The History Of The Morton Salt Girl
By | May 13, 2019
Remember the Morton Salt Girl? Of course you do, Morton table salt still puts that girl (and her umbrella) on every package of their truly iconic salt. Their slogan also goes way back. The old saying, “When it rains, it pours,” sounds like wise wisdom from Confucius or the Bible or even the moral of an Aesop’s Fable. In reality, this saying is one of the earliest and most successful advertising slogans of all time, which makes it actually... not that old. The now-popular, but generally-modern adage comes to us from the Morton Salt Company itself, and, when paired with the Morton Salt Girl, it forms the basis for one of the longest running marketing campaigns of all time. Here is the surprising history of the “When it rains, it pours” slogan and the Morton Salt Girl logo. Quiz yourself on the knowledge afterward, because this one will very much be a pub trivia question at least once in your life.
Sticky Salt… A Real Problem
Prior to the early 1900s, housewives had a real problem to contend with in their kitchens: sticky salt. When the humidity was high or it was raining outside, the salt would clump together. Food didn't use to be as easy and fast as it is now. To use it, the frustrated housewives would have to chisel it apart, which was very, very annoying at the time.